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I post at SearchCommander.com now, and this post was published 17 years 2 months 1 day ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.

At the upcoming SEMpdx sixpack event*, I was supposed to give a 15 minute talk about Blogs and RSS in a generic sort of way that might appeal to the broadest variety of users… Pardon me while I yawn for a minute.

Do you really need to be told again that user generated content and RSS is an effective form of marketing and driving traffic to your website? Wouldn’t you rather have specifics about the best platform on earth?

So, instead of just giving generic information, I’m going to turbocharge my portion of the event by explaining and demonstrating methods that we’ve deployed on our WordPress blog to make it as effective as possible.

  • How do we ensure that we are adhering to the Top 10 SEO factors?
  • How do we use the most up-to-date open source WordPress plug-ins available?
  • How do we maximize our visibility and crawlability for great SERPS?
  • How do we include news service pings, site map creation, tag generation, and user participation inside the WordPress environment?

For those that don’t use WordPress, all of the principles we discuss will still apply, and generic info will still be given, but making it all work in your own archaic system will be your problem.

This is one Porland search marketing event* you don’t want to miss…

*If you are viewing this past November 13th 2007, please see the SEMpdx events page for our next event, because that link will fail, giving a 404 error. πŸ˜‰

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