by Scott | Jun 30, 2008 | SEO
When I first wrote my article called a proper foundation for search results back in 2004, I admit that really had no idea that there were so many other factors involved in rankings. That article morphed into an entire SEO 101 section in 2006, but even that isn’t...
by Scott | May 1, 2008 | General interest, SEO, SEO-101, Tools
Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list. My new keyword multiplier tool should make it a lot easier! By that, I mean you need to...
by Scott | Apr 14, 2008 | Link Building, SEO
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them? Obviously you can’t pay (gasp) someone to link...
by Scott | Apr 11, 2008 | SEO, SEO-101, Site Reviews
This is an overview of a rural Oregon realtor website, but needs many, if not all, of the basic fundamentals of SEO101. When you’re trying to build links for a real estate site you have to give people a reason to link to you, by providing valuable information...
by Scott | Apr 10, 2008 | SEO, SEO-101, Site Reviews
This website is basically a Portland, Oregon business directory, but many of the individual pages are not being found in the search engines. This applies not only to queries for phrases, but for specific URLs to0, which indicates a potential structural problem. This...
by Scott | Apr 8, 2008 | Education, Events, Public Speaking, SEO, SEO-101
I’ll be on a panel at Innotech this year, because for the first time, there will be live website reviews taking place at the conference, here in Portland Oregon. The entire conference is scheduled for next Wednesday, April 16th and Thursday April 17th, but the...