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Taking Nofollow to the Next Level

Almost two years ago at SMX Advanced 2007 I had a short talk with Matt Cutts about the nofollow tag being “okay to use”, and my last statement was something like this: “So there’s really no “over optimization” penalty or anything...

Fast & Frequent Spider Indexing

At the 2008 SMX advanced show in Seattle, one catchy phrase that I heard which stuck in my head was “cache dates are the new PageRank”. Whomever said it in their presentation was spot on, and subsequent research tells me that Aaron Wall (the guy who...

10 Tips for Tantalizing Text

You may have a degree in English, but writing for the Web is a little bit different than writing for other forms of media. In the back of your mind you have to be a little bit more conscious about your audience is, and you have to grab their attention, as well as that...

Further Beyond the Top 10 SEO Factors

Last week as I was writing “Beyond the top 10 SEO Factors” I realized that it was either going to have to be a novel, or I was going to have to follow up quickly with a second post, which is what this is. In the case of the suggestions below, some are...