Look how old this is! I post at SearchCommander.com now, and this post was published 16 years 9 months 20 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
MiaDonna.com requested one of my free website review videos based on what I consider to be the top SEO 101 factors.
Since they have over 170 pages on the site, I went on a bit longer than usual, just over 14 minutes, and also made some specific recommendations, which I’ll try to do more of in the future.
You can see the video here or request your own free site review if you’re willing to share the findings with others, as MiaDonna was.
My goal with these free reviews is for users to be able to read my top 10 SEO 101 Factors article, then see how those principals are applied directly to their site.
If you have questions or comments about this particular video, please feel free to add them here. What did I miss? Help MiaDonna out and comment…
Scott,
Thanks so much for the review. I cant begin to tell you how much I appreciate your professionalism and expertise. I look forward to the opportunity to work with you in the future.
Kindest Regards. Trever
Great review, enjoyed watching it.
Scott: a somewhat obvious point that I’m sure you would take into consideration if you were actually consulting for this company, but I didn’t hear you mention it specifically in your review.
With a site like this, I think it’s important to alternate both singular AND plural versions of your keywords throughout the website. From what I saw, it looked like 95% – 98% of all of the keywords on the product pages of their site used the singular i.e. “engagement ring” vs. “engagement rings”. Just my .02, something to keep in mind.
Also they could benefit from some locally-targeted traffic, I would imagine, something like “Portland, OR Jewelers – Buy Direct” “Diamond Stores in Portland, Oregon” etc., at the very least on their About Us page which is a wasted page right now in terms of their Title Tag.
Great job though, you definitely hit all the major points IMHO! They’re lucky to get your expertise at this “price.” 😀
Absolutely right David. If regional or local sales are in the equation, then yeah using the city in the site is mandatory.
as far as plurals go, I’d likely not make separate pages for singular and plural, unless there was a legitimate reason for completely different content, but certainly alternating throughout the site makes sense, if not leaning heavily plural.
If I’m searching for them, I’m personally going to be looking for “engagement ringS” instead of rinG.
thanks for the input! Much appreciated…