Look how old this is! I post at SearchCommander.com now, and this post was published 14 years 7 months 26 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
The last class that I taught at Portland Community College was:
Saturday, March 5th, and Saturday March 12th 2011
See the current Portland presentation schedule for this year
This class is *not* an advanced search marketing class, and in fact, if you are already working in the field of search engine optimization I can say that you would completely be wasting your time.
On the other hand, if you are a small business owner, a web developer, or anyone else with a burning desire to learn all the necessary ins and outs of search engine optimization and Google, then I promise it could be the best eight hours you’ve ever spent for your future.
When: Two consecutive Saturdays, March 5 and March 12, 2011.
Where: Mt Tabor Hall – PCC East
Who: Small business owners, website designers, developers, or anyone without a good grasp on internet marketing.
How: Sign up directly at the Portland Community College site
What: Here is exactly what will be covered:
Course Description
Business owners may not need all of the technical knowledge of a web developer, but they should be familiar with various aspects of internet marketing.
This course will prepare small business owners and web developers with all of the major aspects of search engine optimization and internet visibility.
Class Meetings
Two four hour sessions on subsequent Saturday mornings.
Ground Rules
NDQ! There are No Dumb Questions in our classroom. All questions are welcome. Interruptions are welcome, in fact!
Students are encouraged to ask questions at any time. That doesn’t mean it will always be answered on the spot, but it will be addressed.
Course Objectives
By the end of this course you will have your own Google account, and will be able to:
- Identify different areas of a search engine results page at Google
- Identify Paid Placements & Ads.
- Identify local listings
- Identify organic listings
- Be familiar with how each area gets populated with data by Google
- Understand “organic” SEO fundamentals
- Review any webpage for SEO basics
- Perform basic keyword research
- Know how to get listed in the Google “local”, or “Google Maps” results
- Set up your own Google account
- Use Google Analytics
- Use Google Places
- Use Google Webmaster Tools
- Identify your web visitors behavior
- Do much, much more!
All of the class materials, all of the handouts etc. come straight from the search engines, mainly Google, so there can be no doubt about their accuracy.
I’ve had free reign to structure everything about the class exactly the way I wish, and I can guarantee that there will be “no student left behind”.
Come join us and register now, for class number CEU935A SEO & Marketing Your Website – or send a link to this post to someone you know who really needs it!
Educate Your SEO Clients
If you’re local, share this post with anyone you think ought to go, even some of those, um… certain clients? You know, the ones that insist on ranking for ego phrases? Or the ones that refuse to let you or your people add any content, and let their site stagnate?
Maybe you could send the ones that seem to be intentionally avoiding contact yet still expect you to make them money as their “SEO”? Sending them to this class will make your job easier…
…I have a room full of “hostages”, I can educate them on “how to not be an idiot”…
Good luck with that. My biggest problem with my SEO clients is that when I sell them an orchard they are always mad that there isn’t a bumper crop the first year. I’ve been forcing an Adwords or Facebook banner spend down most of their throats so they get immediate traffic and long term benefit.
The class went well, and they asked me t ocome back for summer session, and I agreed – It’s going to be the last Saturday of July and the first Saturday in August – PCC summer 2010 Internet marketing class signup
I am jealous, I love attending conferences and classes dealing with internet marketing. I was out in Atlanta, Georgia for StomperNet Live a few months ago. Let me know when there are some others.
LOL – I promise, if you were at a Stompernet convention, then this class would have been far beneath your skillset…
I really love your course Objective.specially the first 3 to 4 courses..
# Identify different areas of a search engine results page at Google
# Identify Paid Placements & Ads.
# Identify local listings
# Identify organic listings
# Be familiar with how each area gets populated with data by Google
But dude SEO is a silly thing no one can be sure when its at the top and when its jump out of the competition lolz.. but you said it right..here is another site which surely gives you the chance to boost up your keywords and take you to the top…
Successful Site is guaranteed to increase traffic to your site and generate more customers, and more sales for your business.
Portland seo is a new seo company in market.. i have tried it and it really worked
I’ve been forcing an Adwords or Facebook banner spend down most of their throats so they get immediate traffic and long term benefit.!!
I love this outline for a beginners. Focusing in on user profiles, competitive research, keyword research and basic optimization tips and tools will give students a start. I prefer building a solid foundation of the core principals (as in this course’s objectives). Often, it seems that students are mostly interested in the latest tools, and shortcuts, without really getting a firm handle on the basics. Then when they start using the tools they don’t really know what is going on. Often getting themselves into trouble.