I post at SearchCommander.com now, and this post was published 17 years 8 months 28 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
Google keeps adding things all the time, and with this one, they’ve made an excellent addition that can be very helpful. You should use it to identify weakly “linked to” areas of your website.
Go to your Google Webmaster tools account and log in
Notice there’s now a fourth option tab called “Links” between the “Statistics” and “Sitemaps” tabs. You’ll see two options there, “Internet” or “External”.
External provides a complete list of pages on your domain that have links pointing to them from other sites, and then gives a hyperlink to the list for each page.
Internal gives you a list of pages on your domain that have links pointing to them from your own internal pages and then a hyperlink to the list for each page.
How cool is that? I’d say, real cool, since you can instantly spot weak areas, and react accordingly, (at least internally).
Many experts have long been pointing out that your own internal links can be nearly as valuable as ones from external domains, and I think the fact that this chart is provided here proves that theory.
ooking at either area you can see the need to “spread the wealth” and start linking to other areas of your website.
It’s going to take some time and effort, but you’d better get on it, because your competition probably is…
Well, there’s no quick hack I know of, but if you have a Google site map, then of course you can log in and and see ALL external links that Google knows about.
Remember the number Google shows is so low compared to Yahoo, that is usually not hard to filter out your own URLs, especially since most are indented.
It’s also important to note that this low number Google reports to the public is of questionable value.
Personally, right now I’m skeptical that the number of links Google shows the public is of any value at all.
It’s generally believed that they are not showing all of the links that they are really “counting” and they are really not “counting” all of the links that they are showing in that public link: search anyway.
Here are two posts that might interest you:
Google’s link tab inside Webmaster tools
https://www.pdxtc.com/wpblog/archives/335
Determining the value of a link
https://www.pdxtc.com/wpblog/archives/408
I’ve noticed that I still cannot see my external links for some domains no matter if it’s indexed or not. Some domains just won’t show backlinks in GWT.