Look how old this is! I post at SearchCommander.com now, and this post was published 17 years 6 months ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
I’ve added another article to my pay per click basics section of Seo101.
By the end of May, I hope to have a more complete section there, as I’m putting the finishing touches on about seven articles that have been written over time. I need to get them posted before they are outdated!
Here’s the link directly to The basics of PPC advertising
