Pay Per Click Categorized Posts

Skewed Search Counts?

by Scott | Aug 25, 2010 | Pay Per Click, SEO

Last week users began reporting that Google’s search results (and the PPC ads) began changing right before their eyes. I just saw it for the first time, but then it stopped immediately and hasn’t done it again. As users type, Google and Binghoo both offer...

New Click Fraud Lawsuit Claim Form – Ask.com

by Scott | Jan 2, 2008 | Ask.com, Pay Per Click

In August of 2005, I put some money into the new Ask sponsored listings program, and after a couple of months of practically no activity, I completely forgot about it. Today, over two years later, I received an email telling me that I may be entitled to a refund for...

Integrate WordPress & Google Website Optimizer

by Scott | Oct 26, 2007 | Pay Per Click, SEO, Wordpress

People engaged in serious online marketing have long been taking advantage of WordPress as a nearly perfect website platform to build and maintain websites for some time now. Combined with cutting edge SEO plugins, it’s unstoppable, in my opinion. Meanwhile,...

Pay Per Click Ad Copy

by Scott | May 20, 2007 | Pay Per Click, SEO-101

I’ve completed an article about writing your copy for pay per click ads, and placed it in my tutorial section. If you are new to Internet marketing, or creating your own ads to display on Google or Yahoo’s sponsored search results, it’s worth a quick...

Pay Per Click Basics

by Scott | May 10, 2007 | Pay Per Click

I’ve added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there, as I’m putting the finishing touches on about seven articles that have been written over time. I need to get them...