Look how old this is!
I post at SearchCommander.com now, and this post was published 14 years 10 months 21 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.

Before Google’s announcement that the speed at which your site loads for visitors “matters”, we’d all heard it said repeatedly that it did NOT matter for organic rankings, but that it may someday, and it seems that day arrived early last month.

When I rolled out the SEO Automatic review, I chose to include the checking of site compression, and showing file sizes, even though the collective wisdom of the SEO industry was that your page load time was only a factor for your Google Adwords Quality Score, and for the user experience, but it was not an organic ranking factor.

At Pubcon last month, in my web hosting presentation, I talked for the third year in a row about speeding up your website. My logic was that what’s good for visitors was good for the search engines, and nobody wanted to sit around and wait for a page to load.

Near the end of my slides, I said I was predicting Google would make page speed a factor very soon, and the very next afternoon, the announcement was made by Matt Cutts that they now were. Am I a heretic? Hardly – others had been saying the same thing for a while already.

So, now that speed “officially” matters, Google is further stressing the importance by adding info to Google Webmaster Tools, and here’s a 4 minute video I made showing you what they’ve done, and their Firefox tools as well.

If you like what you've seen here, would you please share this?

•