Look how old this is! I post at SearchCommander.com now, and this post was published 18 years 8 months 27 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
Yahoo search marketing (formerly Overture) is a Pay per Click advertising service. Their goal is for you to not only spend money there, but to successfully convert your web traffic into customers so you’ll spend even more.
Today, they released a plain sense article that allows site owners to look at their site from your customers point of view, and improve your profitability or “conversion rate”. Read the full article here
When you get to the part about A/B testing, that only applies to your PPC Ad Campaign, so unless you advertise, you can skip it.
The article is one page quick read, and whether you advertise or not, you and your web designer should look it over and make some changes…
(If you want to advertise, of course, please feel free to contact me)
