Bidding Tips for PPC

If you are new to pay per click keyword bidding, the process may seem tedious and trivial.  You may fight for a particular keyword today, only to lose it tomorrow.

Pay per click keyword bidding doesn't have to consume your marketing budget and your time.  These tips can help you bid effectively and direct more customers to your website.

Here are a few tips to help take the misery out of bidding on pay per click keywords effectively.

Bidding on keywords can become a brutal war if you allow it.  Your competitor may be on top for the first three weeks of the month, only to overextend their budget, leaving prime keywords open for you to scoop up.

This back and forth struggle to be top dog can get hectic at times and staying on top is nearly impossible unless you have unlimited resources, which most of us don’t.

You don’t have to be #1 to get results.  Bidding for third place will still get decent results and will cost you a lot less than first and second place. The goal is to rank high, not first.

It is important to set your budget and stick to it closely.  Running out of money in the first few weeks of a month is a common mistake.  Plan your PPC budget carefully and spread your money fairly evenly over the entire month for more consistent results.

Keep your bidding gaps low.  Using $0.01 increments is the best way to bid.  This ensures that you gain good placement without overspending.

Avoid total bids that exceed $0.10 to help keep your costs down.  If a keyword goes for more than $0.10, it can quickly eat up your budget for the month, leaving you stranded and your keywords up for grabs by the competition.

Check your campaigns daily... yes, daily.  Your competitor may have withdrawn from a keyword, allowing your to lower your bid for a few days until they recuperate.  By checking your keywords frequently, you can lower your marketing expense, allowing you to spend the money later to maintain a keyword if necessary.

If a prime keyword becomes too expensive to obtain, consider bidding on less popular keywords that are relevant to your website.  Remember, relevance is crucial.  If a customer notices your website advertised consistently in several related keyword searches, this shows that your company is reputable for that service or product.  Such consistency builds trust with the client even before they visit your website.

If you will not have the time to maintain your pay per click campaigns properly, consider investing in a PPC management service.  They will check your bids for you and keep you informed how your keywords are performing.

You can also set up an automatic bidding program that bids for you up to the maximum dollar amount you set for each keyword. This process frees up some of the tediousness of bidding and helps ensure that you don't overspend.